AI in B2B Marketing Today Artificial Intelligence: still one of the buzziest buzzwords in the marketplace today. You hear about it all the time, but how has it affected your everyday marketing workflows? Do you feel like you have the opportunity to leverage AI in an effective and powerful way? Do you even have access to any AI today? In fact, 66% of marketers want their AI applications to help them identify the right accounts and individuals to target, while only 18% of B2B marketers report having adopted AI-driven personalization according to “The State of Artificial Intelligence in B2B Marketing,” Demand Metric, 2019. These contrasting statistics can largely be attributed to some of the barriers to entry of existing AI solutions such as difficult onboarding and implementation as well as high costs and the perception of steep learning curves. Without AI, marketers can Italy Phone Number List still find innovative ways to strike the balance we talked about, but those ways are often resource-intensive, require constant tweaking, and produce little confidence that those efforts will pay off. AI should be made available to everyone and should be easy to use and to adopt.

This belief led us to develop Predictive Audiences, which makes AI available to everyone and part of everyday workflows! It also takes the manual effort and guesswork out of the equation – bringing a new level of efficiency to audience segmentation and targeting. Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. 1. Maximizing Registrations and Attendance for Events Crafting an invite list for live events and webinars is often more art than science. For those avid event marketers out there, you know the classic workflow: Try to match an audience to the event topic based on marketing knowledge or just reuse an invite list Hit send Go into the event fairly blind on how many registrants will actually attend Cross your fingers and host the event With Predictive Audiences, we are infusing artificial intelligence into your existing workflow to give you the confidence and efficiency to reach the right audience for your events: